At present, although we have numerous international clients and practically all diplomatic missions. However, we feel that there still is room for further developments in this area in the face of stiff and well entranced competition.

For Impex, there has never been a need to communicate its services to its targets through any kind of above-the-line advertising technique in the past, as it had built a solid reputation of trust and guaranteed quality of service through the strongest single advertising medium that exists: ‘word-of-mouth’. For functioning on a local level this was and remains sufficient. However, the company realises that in order to give foreign businesses the benefit of its superior personalised services it has to reach out to them through a medium that they are both familiar with, can trust, which enables the company to communicate effectively as well as reveal explicitly the kind of company that they are.

The added benefit of using the Internet as a medium through which potential customers can be reached, is that it allows instant communication to occur and shows the world that Impex is an advanced and innovative personality which is ever ready to take up new challenges that is now becoming a regular feature in its fast emerging global environment.

From the discussion above, a picture should be starting to form regarding the kind of customers we are expecting to attract. We are a company in the growth stage, which means that our strategy will be focused to enable and maintain growth that does not compromise on our quality of service. Therefore our customers are those who are looking to invest heavily in the kinds services that we offer. .