present, although we have numerous international clients and practically all diplomatic
missions. However, we feel that there still is room for further developments in
this area in the face of stiff and well entranced competition.
there has never been a need to communicate its services to its targets through
any kind of above-the-line advertising technique in the past, as it had built
a solid reputation of trust and guaranteed quality of service through the strongest
single advertising medium that exists: word-of-mouth. For functioning
on a local level this was and remains sufficient. However, the company realises
that in order to give foreign businesses the benefit of its superior personalised
services it has to reach out to them through a medium that they are both familiar
with, can trust, which enables the company to communicate effectively as well
as reveal explicitly the kind of company that they are.
The added benefit
of using the Internet as a medium through which potential customers can be reached,
is that it allows instant communication to occur and shows the world that Impex
is an advanced and innovative personality which is ever ready to take up new challenges
that is now becoming a regular feature in its fast emerging global environment.